The self-serve concept invites guests to be the masters of their own frozen treat creations, complete with a variety of toppings. The frozen yogurt shop first opened in 2010 and currently operates two corporate-owned locations, both in Bend, Oregon. It’s one of the many advantages of the Cuppa Yo franchise opportunity.” “We have a very simple, straightforward and fun business model that is a perfect fit for families just like the Weavers. These are very high character people who are well-known in the community for their involvement,” stated Clayton. “I am really excited to have a partnership with such a great family - they are wonderful. Clayton says the partnership with another family fits perfectly with the feel behind the brand. “We had conversation after conversation and found out that this was going to be a great fit for all parties involved.”Ĭuppa Yo is known for its family-friendly atmosphere and fun, high energy environments. “The entire deal sprouted from a very organic situation,” recalled Clayton. The Weaver duo first initiated contact thanks to a Facebook announcement regarding the franchise launch. The shop will be based out of Buckeye.Īccording to Keith Clayton, Owner of Cuppa Yo, the deal happened through community connections combined with longtime patronage of the shop. The first franchisees to join the growing network are husband and wife team, Steve and Lois Weaver. While there are claims that they were inspired by Red Mango, which operates over 140 locations in South Korea, the Pinkberry owners maintain they got their inspiration from Italian gellatarias.The new franchise deal will bring Cuppa Yo outside its home state for the first time in the company’s history.īend, OR ( ) There’s a cuppa good news for frozen yogurt and sweet treat fans - Oregon-based frozen yogurt shop Cuppa Yo has just sold its very first franchise, bringing the franchise to Arizona for the first time. Shelly Hwang and Young Lee, two South Korean immigrants, launched Pinkberry in West Hollywood, Calif. The big chains have their roots in South Korea. People see a photo of Paris eating Pinkberry and they want it." is all about image and hype and being seen - being seen doing things that are cool. "They started in Los Angeles and flourished there for a reason," said Tom Coggia, a Seattle resident who tried Pinkberry after hearing buzz about it. The trend toward healthy eating might be a key to the longevity of the new frozen yogurt chains. The average purchase price is about $5, but can double with added toppings like fresh berries, granola and Fruity Pebbles.īoth Pinkberry and Red Mango rely on slick marketing campaigns and celebrity connections. "We're creating an ambiance, a point of relaxation, a meeting place."Īnd unlike the variety of flavors offered by the older shops, Pinkberry and Red Mango generally offer just two flavors - plain and green tea - and they are more tart than the previous generation's products. "We're trying to create the coffeehouse environment," said Dan Kim, chief executive of Red Mango.
And so the decor at a Pinkberry includes $350 Philippe Starck chairs and $391 Le Lint lights. The concept behind Red Mango and Pinkberry is to keep customers in the store, rather than have them buy their yogurt and just leave as in more traditional yogurt and ice cream places.
In Los Angeles, where the industry's latest incarnation began about two years ago, consumers can now choose from chains like Snowberry, Roseberry, Berri Good, Kiwiberri, Yogurtland, Yogurberry and IceBerry. Moreover, the industry is already getting crowded, raising the possibility of a shakeout at some point. The question for Pinkberry, Red Mango and the rest of this new generation of yogurt purveyors is whether they'll be able to grow into national brands - especially since their target market is known for having fickle tastes and a short attention span. Veterans of the last yogurt boom, including TCBY, Penguins, and Tasti D-Lite are still operating, but their newer rivals have a different business model, going after a younger market that wants not just a frozen dessert, but an experience.
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